MerchFriends is a 501(c) 6 organization led by Hello Merch.

MerchFriends launched Band Shirt Day in 2022, establishing an annual celebration dedicated to band tees, an iconic merch staple since the 1950s. Band Shirt Day offers artists, labels, and merchandisers a day to proclaim their love of band shirts while raising funds for charities of their choosing. Further details about exclusive merch and live event celebrations to come.